Explainer videos can vary in look and feel completely. This example has taken on a friendly cartoon style rather than looking to stuffy or corporate.
As with every project, we initially work with the client to establish the look and feel. This can be a process of being supplied examples of videos that they like and us creating initial concepts. Once an art style is established we can set to work creating the characters, assets and animation.
The animation process is straight forward. In the first instance we produce concepts and a visual storyboard form the supplied script. Once this is approved we would then create final artwork and animation. The Animation itself is supplied as 1920×1080 HD movie file.
We also arrange for professional voice artist where suitable and backing music.