Project Description

Character Design

OUR CREATIVE APPROACH TO THIS PROJECT

Character Concepts

Overview

The project brief was to create a ‘handful’ of cartoon characters that represented 5 different senses; Sight, Sound, Taste, Smell and Feel.

We went through to iterations of character designs, as the first were not playful enough and looked a bit lifeless. The second stage of concepts nailed it, and we were able to move from rough sketches to final artwork in just a matter of days.

  • Character Concepts

  • Line Work

  • Full Colour Artwork

Software and Processes used

Every project is different, and quite often requires using different software to accomplish. In the most part Adobe Photoshop is used to create any rough concept work and visuals. Form this the final artwork is then either finished in Photoshop or taken into Adobe Illustrator to create neater lines. It all depends on the look and feel required for the final artwork.  When creating animations, the initial process is the same for artwork, but then taken into Animation software.

When animating, software such as Toon Boom Harmony, Adobe After Effects and Apple Motion are utilised with all final video editing done in Final Cut Pro.

  • Adobe Photoshop

  • Adobe Illustrator

Character Concepts
Line Work
Colour Artwork

Character Design

With any project there has to be a starting point. We don’t always get this right but it’s very satisfying when the initial concepts we do are well received. We welcome feedback and respond to this with enthusiasm. It is important in any creative process, especially concepting, that client feedback is clearly received.

If you require character concepts, perhaps looking for a mascot character to be used in your marketing material or within your website, then we can help create something truly original.

The temptation in some cases is use stock art, but the danger with this is that it tends to look no different to the masses of other companies using cheaper clip art solutions. With a totally bespoke character design you can be assured that you will have something that stand out form the crowd.

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